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The016.com announces political ad packages

  • WORCESTER — The016.com is releasing its 2025 political advertising packages, giving candidates and organizations local exposure in the run-up to Election Day.

    The advertising window will run from September 1st through November 4th and features tiered packages — Gold, Silver and Bronze — along with a la carte options.

    The Gold Package, limited to 1 advertiser, includes exclusive sponsorship of the site’s Worcester news section and twice-weekly email sponsorships, totaling 18 placements. It is valued at $2,550 but offered at $2,295.

    The Silver Package, also limited to 1 advertiser, exclusively sponsors the Politics section and provides weekly email sponsorships. It carries a retail value of $1,575, with a package price of $1,400.

    The Bronze Package sponsors 2 site sections — ranging from Business to Bars & Bands to Local Sports — and offers weekly email sponsorships. The retail value is $1,275, with a package price of $1,150.

    Other options include Election Day reminder with “sticky note” placements across all site pages for $450, 1-day sticky notes at $300, and single-day email sponsorships for $75.

    The016.com also offers standard banner ad options at affordable prices.

    The Worcester-based, locally owned news platform cites an audience that is 45% Worcester-based and 55% from contiguous towns, with nearly even gender distribution: 51.6% female and 48.4% male.

    Packages are on a first-come, first-served basis. To reserve your package or learn more, email Mark Henderson.

    View or download a PDF of the flyer here.

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