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Stop & Shop, Polar ride viral “6 7” trend with 67¢ seltzer

  • Posted by Worcester Food December 23, 2025 - Filed in Food & Dining - #Stop & Shop  #Polar Seltzer  - 2,950 views

    Viral internet culture is bubbling up in the beverage aisle as Stop & Shop and Polar Seltzer roll out a playful holiday deal tied to the viral “6 7” trend.

    Through Christmas Eve, shoppers can pick up 1-liter bottles of Polar Seltzer Water for just 67 cents in any flavor, a limited-time promotion that brings one of the year’s most recognizable online moments into stores across the Northeast.

    The deal nods to the “6 7” phenomenon that swept social media in 2025, earning widespread attention — and even a spot as Dictionary.com’s Word of the Year — despite its famously elusive meaning. Stop & Shop and Polar leaned into the moment with a social video announcing the promotion, translating internet buzz into a value shoppers can instantly appreciate.

    “Whether you fully understand ‘6 7’ or not, everyone understands a great deal, especially during the holidays,” said Lee Nicholson, executive vice president and chief merchant at Stop & Shop.

    The 1-liter bottles are available in a wide range of flavors, including Black Cherry, Ruby Red Grapefruit, Premium Lemon and Vanilla. The seltzer works just as well on its own as it does as a mixer for holiday cocktails and mocktails, and the unflavored option can even be used in cooking and baking.

    The promotion also highlights a hometown connection. Both Stop & Shop and Polar Beverages are Massachusetts-based companies with long ties to New England communities.

    The 67-cent Polar Seltzer deal is available at all Stop & Shop locations through December 24th, while supplies last. Shoppers can find more details — and the promotional video — on Stop & Shop’s social media channels and website.

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