90-foot Banner to be Unveiled in Right Field
Worcester - The Worcester Bravehearts have announced they will unveil a Worcester-focused art mural on their right field wall during their 2022 season in partnership with the Better Business Bureau. The 90 foot-wide, 12 foot-tall wall that is visible from I-290 will contain images of fans and logos of notable local small businesses in Worcester County.
Members of the local community will be able to submit pictures of themselves to be featured on the wall, which will contain the headline, “Home Is Where The ‘Hearts Are.” On Sundays, the Bravehearts will welcome fans onto the field to play catch in the outfield so that they can find their photos on the wall. The mural will be on display for the entire 2022 season as part of the Bravehearts’ Twenty-Twenty-You campaign, which the team says will give fans the most interactive experience in sports. There is no cost involved to submit or have an image displayed in the mural.
“The Bravehearts are going to push the boundaries of what fans have come to expect at a baseball game,” said General Manager Dave Peterson. “Sure, we pride ourselves on the high-quality baseball, but this year, an experience at Fitton Field will be fully immersive to include music, dancing, and —in this case— art. It’s time to recognize the people and businesses that got us here, so that’s why we’re putting your photos and company logos on a 90-foot wall completely free of charge.”
Fans who wish to submit photos should only submit headshots of individuals. If larger groups or families want to participate, a separate photo of each person is required. Wearing Worcester Bravehearts hats or the apparel that represents participants’ schools, companies, or youth baseball and softball teams is strongly encouraged.
“There are so many genuine, hard-working people who have contributed as host families, sponsors, ticket holders, coaches and players in each of our first eight seasons,” said Bravehearts’ President John Creedon, Jr. “These individuals make up the true fabric of our community and contributed to the year-over-year growth of this franchise. To you, I tip my cap and thank you for all you’ve done to make the Bravehearts Worcester’s team, and I can’t wait to see you return to Fitton Field this summer.”
In addition to over 500 individual fan photos that will fit on the giant mural, the Bravehearts and the Better Business Bureau plan to include dozens of small business logos around the word “Worcester” that will be prominently displayed in the middle of the banner. Logos can be submitted by businesses on the registration page at WorcesterBravehearts.com, and those small businesses who struggled during the entirety of the pandemic are especially encouraged to participate. With guidance from Better Business Bureau, participating businesses should meet the following three criteria:
“When the Bravehearts invited BBB to partner with them on this exciting project, we jumped at the opportunity,” said Nancy Cahalen, President/CEO of Better Business Bureau of Central & Western MA & Northeastern CT. “The mural is a small but powerful way that we can shine a spotlight on the small businesses who shape the character and personality of our community. When the realities of the coronavirus economy hit, small businesses responded with creativity and resourcefulness, pivoting to connect with their customers in new and different ways. BBB encourages members of Worcester’s small business community, and especially our accredited businesses, to submit their logos for inclusion on the Bravehearts Fan Wall.”
Management of the Bravehearts reserve the right to exclude businesses that don’t fit the criteria. Financial institutions are not eligible to participate.
The Bravehearts will hold an official unveiling of the art mural before their home opener on May 27 and will welcome anyone who participates in the mural to be a part of the pre-game ceremonies. First pitch will be scheduled for 6:30 pm with pre-game ceremonies starting at approximately 6 pm.
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